Brand Assets | Full Strength Network

DESIGN SYSTEM &
BRAND ASSETS

Introduction

This document is intended to represent a shared set of design values and principles with the purpose of better serving our audience and users through consistent language, content, design, and user experiences througout all of their interactions with us.

By creating a unified experience, we show that we care about our audience. We demonstrate a desire to reduce their visual and mental stress through consistency and carefully crafted interfaces. We value their time through efficiency and value their attention through excellence. Through these shared design values, we show ourselves to be trustworthy.

Content

Voice & Tone
We are a modern, friendly yet professional organization serving ministry leaders across the United States and Canada. Words that might be used to describe Full Strength Network include:

  • Confidential
  • Trustworthy
  • Wise
  • Engaging
  • Friendly
  • Inspiring
  • Relevant

Words, Phrases, and Ideas (to use and to avoid)

  • Membership Program (not Membership Site)
  • Services (not Benefits)
  • Wellbeing (not Wellness; not Well-being)
  • Ministry Leaders (not Pastors nor Clergy)
  • Thrive
  • Flourish
  • Strength, Strengthen, Strengthening
  • We don’t measure, but we do help ministry leaders monitor.
  • We do not diagnose illness.
  • We are a referring agency, not a counseling center.
  • We are not a crisis response organization.

Design

Logo & Icon

When possible, the vertical logo is preferred. When the vertical logo doesn’t work as well, the horizontal logo may be used instead. When using the logo on a solid background color, switch the two-color green and black logo for the solid white logo.

Important: do not use any version of the logo other than the authorized color versions. Do not stetch or skew the logo. Do not rotate the logo. Do not use special effects on the logo.

Logo Margin

When using the logo, a margin of approximately 15% should be included around the sides of the logo to give it appropriate “breathing room.” (Note: fifteen percent is approximately the height of the words “Full Strength.”)

Spacing

Consistent spacing in digital formats including website, app, and other applications means a visual hierarchy that helps users relate meaning and move throughout the visual page.

For our website, we use a multiple of four (4px) break point system.

16px – Basic Paragraph Text
44px – H1
32px – H2
20px – H3
16px – H4

Colors

Full Strength Brand colors are an important element of the over all look and feel consistency we want to provide for our audience members and users. When possible, use the Brand Primary and Brand Secondary colors. The remaining colors in this color pallete are for user interface design as needed.

     

BRAND PRIMARY #10A981

     

SURFACE #F0EFF0

     

BRAND SECONDARY #112F3D

     

SURFACE #F0EFF0

      #333333
ON SURFACE

      #F6C567
WARNING

      #999999
SECONDARY

      #C7485E
CRITICAL

      #03AD9E
HIGHLIGHT

      #7A323F
DARK

      #37A6D4
INTERACTIVE

Typography

The Full Strength Network website uses the “Poppins” typeface. All other publications should use Gotham as the featured typeface (headings, highlights, etc.), with Arial as the primary paragraph text typeface.

Downloads

Standard FSN Vertical Logo

White FSN Vertical Logo

Standard FSN Horizontal Logo

White FSN Horizontal Logo

Standard FSN Vertical Logo

White FSN Vertical Logo

Standard FSN Horizontal Logo

White FSN Horizontal Logo